2024 SoftWave – Booth Operations

Exploring the Potential of HyperFlow AI as an Execution Infrastructure at SoftWave 2024

From December 4 to 6, SoftWave 2024, Korea’s leading software and ICT business exhibition, was held at COEX Hall A in Seoul. As the largest B2B software exhibition in Korea, SoftWave 2024 brought together 300 companies across 550 booths and welcomed approximately 25,000 visitors. The event showcased core technologies and real-world adoption cases driving digital transformation, including AI, cloud, SaaS, public-sector software, and smart city solutions.

HyperFlow AI Booth Operations and On-site Meetings

Mirinae Technologies participated in SoftWave 2024 as a booth exhibitor, operating the HyperFlow AI booth and holding direct meetings and live demos with public-sector organizations, enterprise IT decision-makers, and potential buyers evaluating AI solutions. With nearly 70% of attendees being decision-makers with purchasing or deployment authority, discussions at the booth quickly moved beyond surface-level demos to more practical questions, such as:

• “How can AI be applied to real operational workflows?”
• “Is this a structure that can scale beyond PoC into production?”

These questions reflected the growing demand for AI systems that can be deployed and operated in real-world environments.

What Made HyperFlow AI Stand Out

HyperFlow AI is not simply a text-generating AI tool—it is an AI execution infrastructure designed to plan and execute business workflows. The following aspects resonated particularly well with visitors:

• Demonstrating how AI operates at the workflow level, rather than showcasing isolated AI models
• Connecting LLMs, data, rules, and external systems into a single, unified execution flow
• Providing a structure that is ready for real-world operations, not just experimental PoCs

Professionals from public services, finance, education, content, and manufacturing frequently noted that HyperFlow’s approach was fundamentally different from traditional chatbots or standalone AI solutions.

Why SoftWave Was a Natural Fit for HyperFlow

With its strong focus on practical industry adoption—spanning AI, SaaS, public-sector software, smart cities, healthcare, finance, and manufacturing—SoftWave 2024 closely aligned with HyperFlow’s vision. For organizations seeking operational AI systems rather than technical demonstrations, HyperFlow’s execution-centric architecture emerged as a realistic and compelling alternative.

Closing Thoughts

SoftWave 2024 served as a meaningful opportunity to validate that HyperFlow AI is more than a generative AI platform—it is an execution infrastructure that enables organizations to operate AI in real business environments. Mirinae Technologies will continue to evolve HyperFlow so that AI does not remain a tool that simply provides answers, but becomes a system that executes tasks end to end and delivers real outcomes.